Jammu is the winter capital of the state and next in importance after Srinagar. Most of the tourists who come to the Jammu region have the Mata Vaishno Devi shrine as their destination, which is quite close by. However, the spirit of holiness permeates through the entire city, so much so that Jammu is also known as the 'City of Temples'. If Bahu Mata is the presiding deity of Jammu, the dargah of Peer Budhan Ali Shah is the other shrine that is believed to protect the local people. The other major tourist attraction is the Raghunath Temple Complex, which is the largest temple in North India devoted to Lord Rama. The construction of this temple was begun by Maharaja Gulab Singh in 1851 and completed by his son Ranbir Singh six years later.

The temple of Maha Kali (better known as Bahu or Bawey Wali Mata), located in the Bahu Fort, is considered second only to Mata Vaishno Devi in terms of mystical power. The temple was built shortly after the coronation of Maharaja Gulab Singh in 1822.

Other temples in the city include the Gauri Kund Temple, Shudh Mahadev Temple, Shiva Temple, Peer Khoh Cave Temple, Ranbireshwar Temple, and the Parmandal Temple Complex.

The most stunning site in Jammu is the Sheesh Mahal. The Pink Hall of the palace now houses the Dogra Art Museum, which has miniature paintings of the various hill schools. The museum also has the handwritten Persian manuscripts of the Shahnama and Sikandernama. The palace was once the royal residence of the Dogra kings. Built as a group of buildings around a courtyard, the palace has a commanding view of river Tawi on one side and the city on the other.

The Amar Mahal Palace Museum is a beautiful palace of red sandstone, which stands amidst the most picturesque environs of Jammu. It offers a beautiful view of the Shivaliks in the north and the river Tawi in the south. This was once the residential palace of Raja Amar Singh, but now it has been converted into a museum. The museum has a golden throne made of 120 kg of pure gold.

A treat for those interested in history is the town of Akhnoor, 32 km southwest of Jammu. Standing on the banks of the mighty river Chenab, the town tells the tragic tale of the lovers Sohni and Mahiwal. Along the riverbank are the majestic ruins of the Indus Valley Civilization that are of great historical importance.